Cookie Policy


How BFGoodrich in the UK & Ireland uses cookies

Cookies are small text files placed on your computer by websites. As a result of changes to the EU Privacy and Electronic Communications Directive, it is now unlawful to use cookies to collect user data without first obtaining consent. There has been a lot of discussion about cookies and internet user privacy in the media and the changes to this directive are intended to make it easier for users to be aware of and control what information websites such as ours, store about you.

Why we use cookies

BFGoodrich uses cookies for a number of reasons. There are some parts of our site such as the Maps and Guides Travel shop where cookies are essential and you wouldn't be able to buy our products without them.

We are always looking for ways to improve our website and to make it easier for you to learn about our products. In order to do this it is important for us to understand how you use our site.

Cookies also help us to provide you with a better, richer experience, for example, something you find interesting, you may wish to 'Like' it on Facebook, or Tweet it, cookies facilitate this. You may wish to find where to buy our products from, cookies help this by temporarily storing information and by allowing you to see offers from for example, our dealers.

Rather than a very long list, we have categorised the cookies we use by their type of usage.

We categorise them as Essential, Statistical, Functional and Tracking

How we notify you and gain your consent

When you enter each BFGoodrich site for the first time, a banner will appear at the top of your screen notifying you that BFGoodrich use the cookies outlined in this Policy within their websites. The banner will ask if you want more information and provide a link to get to this page. Should you choose to ignore the notification and continue to use the website, we will place a cookie on your computer to record that choice and your further navigation of the site will be taken as consent to the use of the cookies used on the particular site. The notification banner will not appear on your screen on future visits to the site but the option to remove cookies is open to users at any time, through a user's browser settings.

Should you choose to remove any or all of the cookies, please note that use of the website may be affected by the removal of Cookies and if the computer that you disable cookies on is a shared facility, this removal will affect all users using the computer.

The Help section of your internet browser should be able to assist you with managing your Cookie settings.

Please note.

This site: is a summary and lists ALL cookies used across ALL our UK websites. No single site will use all the cookies listed. All our UK sites will link to this page.

We also list cookies set by 3rd party service providers whose services we consume within our sites. An example of this would be ViaBFGoodrich who provide a number of services to us. Their site contains advertising and this has tracking cookies within.


Where can I find out more about cookies

Information Commissioners office:

Independent organisations

All About Cookies About Cookies

BFGoodrich is not responsible for the content of 3rd party external websites which may or may not set cookies.

Our types of cookies


Some of our sites such as the e-commerce sites (where the consumer has a shopping cart) simply won't work without the use of cookies and it would seriously affect not only your experience of the site, but the ability to do anything useful such as add items to your basket and proceed through the check out. Some of our sites have secure areas which we need to recognise as you move around the site.

Cookies that are essential to the use of a website are exempt under the EU directive, however we want you to have complete information.

We use Essential cookies to...

Remember what you ordered when you visit other pages in a single visit
Remember the goods and services you ordered when you get to the checkout page
Identify you as being logged in to our sites

Cookies we have defined as Essential will NOT be used to

Gather information that could be used to advertise products or services to you
Remember your preferences or username beyond your current visit

Web Beacons

Web beacons are tiny invisible images that we use in our email newsletters. They allow us to identify statistical information relating to usage of newsletters and help us to improve them.

If you DO NOT wish to prevent this statistical information being gathered. You should disable HTML in your email system so that you read our newsletters as text only.

Any newsletter that BFGoodrich sends will have an opt out link contained within.


'Functional' cookies are used to provide services or to remember settings to improve your visit and experience of our sites.


We use 'Functionality' cookies to...

Remember if we've already asked you if you want to fill in a survey<
Show you when you're logged in to the website
Share information with partners to provide a service on our website. The information shared is only to be used to provide the service, product or function and not for any other purpose

Cookies defined as 'Functional' will not be used to...

Target you with adverts on other websites<
Some of these cookies are managed for us by third parties - where this is the case we do not allow the third party to use the cookies for any purpose other than those listed above.


'Statistical' cookies collect information about how you use our website for example: what pages you visit, and any errors you may encounter. These cookies are totally anonymous and are only used to help us improve how our website works and understand what interests our users have.


We use statistical cookies to...

Provide statistics on how our website is used
Help us improve the website by measuring any errors that occur

Cookies we have defined as 'Statistical' cookies will NOT be used to...

Gather information that could be used to advertise products or services to you on other websites
In some cases, some of these cookies are managed for us by third parties, but we do not allow the third party to use the cookies for any purpose other than those listed above.


'Tracking' cookies are linked to services provided by third parties, such as 'Like' buttons and 'Share' buttons and monitoring the effectiveness of advertising. The third party provides these services in return for recognising that you have visited our website.

We use 'Tracking' cookies to...

Link to social networks like Facebook, who may subsequently use information about your visit to target advertising to you on other websites
Provide advertising agencies with information on your visit so that they can present you with adverts that you may be interested in.