Dakar in figures
4,5 million spectators
1,9 million fans on social networks (Facebook, Twitter and Instagram).
1,200 hours of broadcasting in 190 countries and 70 broadcasters
319 journalists permanently at the rally (press, photo agencies, radios, televisions and websites).
314,8 M$ of direct injection for host countries
A human adventure
The Dakar, an international event that gathers together men and women of more than 50 different nationalities, draws on a thirst for interaction and the open-mindedness of its competitors. The places on the final podium represent an exceptional challenge, sometimes that of a lifetime. Apart from the classification, all the competitors are motivated by this resolute desire, an almost crazy dream. Motorcyclists, car drivers, truckers and quad riders all share this ambition. The tradition of solidarity is a principle that constitutes one of the pillars of the "Dakar Spirit".
An extreme competition
The Dakar ranks as one of the greatest challenges of all extreme competitions. It is the pinnacle of the motor sports discipline and inspires adventurers as much now as it ever has. More than just a simple question of racing and speed, the Dakar requires off-road navigation skills and consistency. Over the past 38 years, this combination of physical rigour and technical performance has appealed to champions and little-known competitors from a wide variety of backgrounds, all wanting to experience and make their mark on this extraordinary event.
After having focused its attention on the deserts of Africa for some 30 years, since 2009 the Dakar has offered participants the chance to discover the wide open spaces of South America. It gives drivers from around the world the chance to plunge into the heart of nature in a majestic setting that changes on a daily basis. The richness of these deserts and the almost endless possibilities for new race routes are combined with the opportunity to discover the populations and cultures whose roots lie deep in the civilisations that went before us. Every year, approximately 560 competitors get together and help each other in a race, which is watched on television by a billion viewers in 190 countries.
Crédits : ASO, World et DPPI